| Título: | Development of a measure of food citizenship : an application among brazilian consumers |
| Autor(es): | Zorzi, Camilla Correa da Silva |
| Orientador(es): | Alfinito, Solange |
| Assunto: | Alimentação saudável
Comportamento do consumidor |
| Data de apresentação: | 2020 |
| Data de publicação: | 26-Abr-2022 |
| Referência: | ZORZI, Camilla Correa da Silva. Development of a measure of food citizenship: an application among brazilian consumers. 2020. 65 f. Trabalho de Conclusão de Curso (Bacharelado em Administração) — Universidade de Brasília, Brasília, 2020. |
| Abstract: | Consumers'mobilization to access healthy and quality foods can positively impact the planet. This mobilization alignswiththe concept of food citizenship, which is the recognition and practice of rights and obligations related to access to healthy and sustainable food by conscious, collaborative,and politically active individuals. Those are known as food citizens. Despite the growing relevance of these groups of individuals, few studies focus on these consumers’ profiles, seeking ways to understand them systematically. Besides, there is a lack of literatureregarding food citizenship in the Brazilian context. In this scenario, the general objective of this study is the proposition of a food citizenship measurement. The items related to the scale were raised through literature analysis, comprising51 items. Theywere refined after anexperts’ validation. Afterward, the food citizenship scale was tested through empirical application among Brazilian consumers(n=329)via an online survey. Validity evidence was verified through exploratory factor analysis(EFA), which allowed the identification of the dimensions of food citizenship. The results bring up a feasible measurement of food citizenship and the development of a scale in Portuguese, suitable to explore food citizenship nuances in the Brazilian cultural context. After specific cross-cultural procedures and adaptation, applyingthe scale in other cultural contexts is encouraged and would allow further understanding of the food citizenship phenomenon in different countries. From a managerial perspective, this understanding can contribute to the definition of marketing and consumer relationship strategies by global and local food organizations. Besides, government actors would take advantage ofthis understanding to develop public policies, including educational regulations,responsible production,and conscious consumption. Moreover, food movements can benefit from the results to mobilize more consumers around their purposes, favoring thefood citizenship promotion. |
| Informações adicionais: | Trabalho de Conclusão de Curso (graduação) — Universidade de Brasília, Faculdade de Economia, Administração, Contabilidade e Gestão de Políticas Públicas, 2020. |
| Licença: | A concessão da licença deste item refere-se ao termo de autorização impresso assinado pelo autor que autoriza a Biblioteca Digital da Produção Intelectual Discente da Universidade de Brasília (BDM) a disponibilizar o trabalho de conclusão de curso por meio do sítio bdm.unb.br, com as seguintes condições: disponível sob Licença Creative Commons 4.0 International, que permite copiar, distribuir e transmitir o trabalho, desde que seja citado o autor e licenciante. Não permite o uso para fins comerciais nem a adaptação desta. |
| Aparece na Coleção: | Administração
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